Wednesday, March 20, 2019

Creating a Brand: Logo Development, Initial Ideas and Influences

I have started to look at logo design and how l want to brand myself and what l want to define myself as. Although l am aspiring to get into the casting and that aspect of the media for the purpose of my portfolio website l want to brand myself as an all around media practitioner, with a specific focus on  the TV and Film industry.

In my research l have found that people use their name or a graphic as their branding instead of their photo because it makes it look professional and it also eliminates any threat of being discriminated against because of your appearance (although hopefully this shouldn't be the case anyway). So although l want to use my portrait picture on my social media accounts such as my Twitter and Linked In, l want to keep my website professional by only using branding, this way people can see the work that I've done through my show reel and material l am showcasing and then go onto my social media accounts for further exploration. 

To start off the design process l have taken my existing branding l have on my current CV as l think it is a contemporary design and represents me well. I decided to experiment with the core colours to alter the appearance of the branding to see what different variations of the same logo would look like. I used the four core colours presented on my CV, black, white, grey and lilac. I like this combination of colours and they compliment each other well and it is easy for users to read my name as the text can be clearly read. 



I do like how simplistic and sophisticated this looks, although l will experiment with other designs to see if one suits my branding more. At this current moment l don't want to use a graphic as l think it'd become outdated quite quickly as we're constantly changing trends and moving into new styles.


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My Finished Portfolio Website

https://lisalouiseadams97.wixsite.com/mediapractitioner